5 Reasons Your Communications Strategy Should Include Editorial Boards

June 28, 2017: By Jennifer R. Farmer Editorial-board meetings are a low-cost yet effective way to influence public opinion. If they are not a part of your communications strategy, they should be. Ed boards publish editorials on a range of topics, including is...Read more >

Does Credibility Still Matter?

February 21, 2017: By Jennifer R. Farmer Early in my career, I learned public relations professionals should dutifully manage relationships with the media. Above all, I was instructed to guard my credibility; without it, I’d be of no use to my employer or the ...Read more >

Six Things You Can Do to Stand Out as a Communicator

January 10, 2017:  By Jennifer R. Farmer There are a host of things you can do to distinguish yourself in the workplace; some of these tips are more intuitive than others. Some have been frequently addressed -- be the first one in the office and the last one to le...Read more >

The Key to Being Effective in PR is Being Relentless

July 23, 2016: By Jennifer R. Farmer  There’s no escaping the fact communications and public relations work involves an element of rejection. The rejection likely comes from reporters who may not be interested or available to cover a story idea you pitched. R...Read more >

Trigger Warnings Are Necessary, But Insufficient

July 07, 2016: Media Outlets Must Be More Intentional About Ensuring Balanced Coverage of Communities of Color By Jennifer R. Farmer I fully appreciate the incredible role of the media. Journalists and the media outlets that employ them must be precise and ac...Read more >

A Warning for Public Relations Pros in the Wake of #Orlando: Avoid Short Term Victories That Carry Long Term Consequences

June 16, 2016: Anyone who’s worked in communications and public relations (PR) for any length of time knows the fast eat the slow. There are tremendous benefits to getting your story out before your competitor does. It ensures your perspective is included in medi...Read more >

#SayTheirNames: Remembering Ashaunti, Laniya and Dominique

June 13, 2016: By Jennifer Farmer Ashaunti Butler and Laniya Miller, both 15, and Dominique Battle, 16, died on Thursday, March 31 when the car they were in dove into a retention pond near a cemetery in Pinellas County, Fla. News reports allege the girls stole t...Read more >

Meet The Press Should have Axed Gun Violence Segement

June 12, 2016: Just days following the horrific killing of nine unarmed African Americans in Charleston, South Carolina, Chuck Todd, host of NBC’s Meet the Press, aired a video on gun violence featuring only African Americans. Watching his segment, one could draw...Read more >