About

Jennifer R. Farmer is a leading professional in communications strategy. For over 15 years, she has made her mark in social justice movements, working with entities as varied as  PICO National Network, Advancement Project, the Service Employees International Union, SEIU District 1199 (WV/KY/OH), Obama for America, the Ohio Senate Democratic Caucus and the Ohio Department of Transportation (in the administration of Gov. Ted Strickland). She is the founder of Spotlight PR LLC which provides strategic communications counsel and public relations coaching. 

Among her credits is work with the Rev. Dr. William J. Barber II, president of the North Carolina State Conference of the NAACP, and architect of the Forward Together Moral Movement. She led communications and outreach work in support of the weekly Moral Monday protests he organized beginning in April 2013. This includes helping to develop the communications strategy for the NC NAACP’s challenge of North Carolina’s monster voter suppression law, H.B. 589, which was overturned in July 2016.

Jennifer’s understanding of the intersection of policy, advocacy and media has helped establish the groups she’s worked with as leading voices in contemporary civil rights. She promoted the work of these organizations — Padres y Jovenes Unidos, NC NAACP, Advancement Project, Tenants and Workers United, etc. — with news stories and TV segments in leading print, digital and broadcast media outlets including The New York Times, The Wall Street Journal, The Washington Post, Politico, Al Jazeera America, MSNBC, Real Time with Bill Maher, and The Rachel Maddow Show.

In addition to her passion for strategic communications, Jennifer is a staunch advocate for diversity and inclusion. She is a regular presenter on topics such as the power of language and strategies for creating a more inclusive work environment by being intentional about the use of words and phrases.

She is a member of  the University of Rochester Diversity Advisory Council and serves on the national advisory board for the National Center for State Courts’ Community Engagement in the Courts initiative. She is the author of “Extraordinary PR, Ordinary Budget: A Strategy Guide (Berrett-Koehler Publishers).” Jennifer earned a Bachelor of Arts degree in English and Political Science from the University of Rochester.